Examining the World's Priorities
The reality of today's world is that most of our money and resources are being spent on commodities instead of necessities. We have lost perception and understanding of the difference between the two. This campaign features a series of thought provoking comparisons illustrated in a simple and approachable way that can be understood by everyone; it is an attempt to raise awareness on the consumption patterns that have become a routine in our lives. To change them a massive cultural overhaul is required. This is just a start.